Business Web Design - Clicks or Customers

Are we becoming so obsessed with driving traffic to our sites that we are neglecting to realise that clicks aren't customers. Customers dictate the success or failure of our business, not clicks. OK, I'll be the first to admit that unless we get visitors to the site, we have no chance of filling the coffers, but how many of these visitors have we failed to convert because they leave the site disillusioned; overfaced by cluttered, unstructured content and unable to find what they were seeking quickly enough.

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